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WHAT'S YOUR ROUTE TO MARKET?

Creating, Maintaining and iterating your route(s) to market can be a challenge.  Most of the people that we work with are product builders and not Go-To-Market experts.  

 

Our team has spent decades identifying, building and operationalizing routes to market.  Whether your offering is suited for a direct to customer model, a channel model or a blend of both, let’s uncover the balance that works best for your company.

 

We are firm believers that a sound route to market strategy must start with the customer. Assuming that you have participated in our 90 Day PMV program, you know exactly who your customer is.  

 

We can now identify their buying patterns and align a Route to Market Strategy customized to fit your unique offering.  

THE 90-DAY PRODUCT MARKET VALIDATION (PMV) PROGRAM

Eliminate the guesswork, confirm your product messaging and validate your product market fit.

The PMV Program is focused on validating the core elements of your product market and messaging fit, which allows your go-to-market strategy to be perfectly matched with your Ideal Customer Profile (ICP).

The program includes a focus on:

 

  • Ideal Customer Profile (ICP) - A company that is an exact fit for your product and solution

  • Product Market Fit (PMF) - Your product can satisfy the need of your identified target market with the right messaging

 

  • Elevating Brand Awareness (EBA) - A good marketing outcome, product messaging validation in real time, by live conversations, with real prospects

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OUR PRODUCT MARKET VALIDATION PROGRAM ENGINE 

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SCREEN PLAY &
STORYTELLING

We generate call and email scripts to produce high-quality and trust-based conversations that engages your ICPs.

Call Scripts

Email Scripts/Templates

Constantly Refined & Tested

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TARGETED DATA &
LIST CREATION

Our Data Intelligence Experts leverage internal proprietary databases to create targeted lists exclusively for your product.

Phone Ready Lead Sources

Targeted ICP Lists
 

Verified Contacts

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OUTBOUND CALLS & APPOINTMENT SETTING

Our professionally trained Business Development Reps specialize in modern cold calling methodologies to develop hot leads.

Adaptable Outbound BDRs

Trust-based Conversations

Outreach at Scale

REPORTING &
MESSAGE VALIDATION

Customer Portal

Engagement Dashboard

CRM Integration

Our Analysts pull together all the data and summarize their findings on your messaging and report and adjust accordingly.  

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WHAT'S INCLUDED IN THE 90-DAY PMV PROGRAM?

CUSTOMER SUCCESS MANAGER (CSM)

One-point of contact to ensure to success and integrate with your team.
 

BUSINESS DEVELOPMENT REPRESENTATIVE (BDR)

Dedicated outbound sales team for validation, demand generation and inside sales function. Initiates outbound calls, contact and nurture.
 

FOCUSED CAMPAIGN

A specialized campaign designed to get in-depth understanding of your product market fit.
 

DEMAND GENERATION

Campaigns designed and delivered to fill the sales funnel and generate leads and opportunities for your product.
 

MARKET AWARENESS

The results of the combination of the tactics; more buzz, a greater understanding of your product and brand.

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90-DAY PMV PROGRAM BENEFITS 

  • Accelerate Go-To-Market 

  • Avoid Costly Mistakes

  • Save Time & Money

  • Market Awareness

  • Rapid Market Penetration

  • Revenue Generation

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WHAT OUR CUSTOMERS ARE SAYING 

JOSH KRASNEGOR
CMO, SirviS

"The 90-Day PMV Program helped us go to market with our new suite of products at lightning speed."

KURT KLEIN
FOUNDER & CEO, DataEndure

"The program elevated our brand with potential buyers, allowing us to adjust our messaging through live conversation and ensured we were relevant."

DAN PEARSON
FOUNDER & CTO, CT4

"We were rolling out a new product and went from zero to 150 prospect engagements per month and launched with confidence that we had dialed in our target ICP."

TAKE THE NEXT STEP

VALIDATE YOUR PRODUCT MARKET FIT TODAY!

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