YOU'VE GOT AN AWESOM PRODUCT.
WHO CARES?
YOUR PROSPECTIVE CUSTOMERS CARE
Getting your product messaging wrong can be fatal to your product's success, leading to the failure of your company, even with an awesome product.
GOOD IDEA, BAD EXECUTION
Confirming your Ideal Customer Profile and testing your product's messaging, with prospective customers, using real-time conversations, is critical to your success.
ENSURE YOUR SUCCESS
Identifying the right buyer and validating your product messaging is complicated, time consuming and expensive. But, don't worry, we've solved these issues for many companies, just like yours.
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THE 90-DAY PRODUCT MARKET VALIDATION (PMV) PROGRAM
Eliminate the guesswork, confirm your product messaging and validate your product market fit.
Our Product Market Validation (PMV) Program is exclusively designed to eliminate the guesswork by properly confirming your product's messaging and correctly validating your product market fit, in just 90 days.
The program includes:
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Ideal Customer Profile (ICP) - A company that is an exact fit for your product and solution
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Product Market Fit (PMF) - Your product can satisfy the need of your identified target market with the right messaging
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Elevating Brand Awareness (EBA) - A good marketing outcome, product messaging validation in real time, by live conversations, with real prospects
OUR PRODUCT MARKET VALIDATION PROGRAM ENGINE
SCREEN PLAY &
STORYTELLING
We generate call and email scripts to produce high-quality and trust-based conversations that engages your ICPs.
Call Scripts
Email Scripts/Templates
Constantly Refined & Tested
TARGETED DATA &
LIST CREATION
Our Data Intelligence Experts leverage internal proprietary databases to create targeted lists exclusively for your product.
Phone Ready Lead Sources
Targeted ICP Lists
Verified Contacts
OUTBOUND CALLS & APPOINTMENT SETTING
Our professionally trained Business Development Reps specialize in modern cold calling methodologies to develop hot leads.
Adaptable Outbound BDRs
Trust-based Conversations
Outreach at Scale
REPORTING &
MESSAGE VALIDATION
Customer Portal
Engagement Dashboard
CRM Integration
Our Analysts pull together all the data and summarize their findings on your messaging and report and adjust accordingly.
WHAT'S INCLUDED IN THE 90-DAY PMV PROGRAM?
CUSTOMER SUCCESS MANAGER (CSM)
One-point of contact to ensure to success and integrate with your team.
BUSINESS DEVELOPMENT REPRESENTATIVE (BDR)
Dedicated outbound sales team for validation, demand generation and inside sales function. Initiates outbound calls, contact and nurture.
FOCUSED CAMPAIGN
A specialized campaign designed to get in-depth understanding of your product market fit.
DEMAND GENERATION
Campaigns designed and delivered to fill the sales funnel and generate leads and opportunities for your product.
MARKET AWARENESS
The results of the combination of the tactics; more buzz, a greater understanding of your product and brand.
90-DAY PMV PROGRAM FEATURES
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Screenplay Creation & Testing
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Fixed Cost & Term
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Target Profile Dataset
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Real-time Prospect Conversations
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Market Insights
WHAT OUR CUSTOMERS ARE SAYING
JOSH KRASNEGOR
CMO, SirviS
"The 90-Day PMV Program helped us go to market with our new suite of products at lightning speed."
KURT KLEIN
FOUNDER & CEO, DataEndure
"The program elevated our brand with potential buyers, allowing us to adjust our messaging through live conversation and ensured we were relevant."
DAN PEARSON
FOUNDER & CTO, CT4
"When launching Cirrus, We went from zero to 150 prospect engagements per month and launched with confidence that we had dialed in our target ICP."